Some small business are profitting from incorporating wordpress blogs into their marketing strategy.

Are you?

There is no denying that world of blogging is buzzing with activity. Why?

6 Reasons The World of Business Blogging is Buzzing

#1 It gives the business owner a “human face”
#2 Small business owners are able to better connect with their customers on social media via blogging.
#3 It’s great for list building.
#4 Blogging is great for customer retention and receiving customer feedback.
#5 Enhances search engine optimization
#6 Profits!

Blogs are as close as it gets for some online business owners for face-to-face contact and marketing.

Because of this, blogging for business is a very strategic activity designed to promote the organization’s vision, provide an online brand, secure untouched markets, and establish the company as the leading voice in the industry…all by making the company seem more human, low-key, and accessible.

Do the number of  “eye-balls” matter?

Yes, and no. Undeniably, most “eyesballs” are online…Business owners want to capture as many interested eyeballs/potential customers as possible.

However, it’s increasingly obvious that the large numbers of eyeballs don’t matter to most online businesses-ITS THE RIGHT EYEBALLS.

The key is to get visitors/eyeballs who are actually already interested in your products and services.

Blogs do just this!

Over 20% of small business owners have already incorporated blogging as a part of their marketing approach. Further, another 15% + plan to include blogging in their plans in this year!
Sadly, for most business owners the lack of time is a factor when considering blogging. 

Understandably so… they are focusing on their strengths with little or no time to invest towards learning all the intricate details about putting together a new professional wordpress blog  (image matters).

How are smart business owners still taking advantage, even when they are busy? Answer: Outsource and Leverage

Smart business owners are partnering with consultants and business bloggers, because of the potential rewards it holds for them.  

The appeal is big for small business owners to have a professional blog…Most have realized they are losing out on interested customers, and leaving money on the table by not incorporating a professional blog into their overall marketing strategy.

Do you own a blog currently? What are some of your biggest challenges to date?  If you haven’t started to blog just yet… what’s stopping you? Share your thoughts with our community in the comments section below.

Great information is meant to be shared. Feel free to share this article with your friends on Facebook or Twitter.

I look forward to sharing with you again tomorrow. Tomorrow’s update will share: 8 Simple Rules You Must Follow to be a Successful Business Blogger.

To HeadAche Free Social Media and Blogging,

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